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Internet marketing: The Beginning of the End of Search Engine Optimization

One of the constants in life is change, and this is especially true in this Internet age. It is either you evolve, or you dissolve; nothing stays the same.

As far as Internet marketing is concerned, times have really changed. Before, online marketers were obsessed with learning any tips and tricks available in order to get favorable listings in the search engines. But now, the trend seems to veer towards unconventional Internet marketing strategies.

Instead of being trapped in the complicated mechanics of search engine optimization (SEO), the wave is now flowing towards the more accurate and humanized features of user-driven indexing systems.

Right now, you may be thinking: Huh? What do you mean ‘humanized’? Worry not. Let us now analyze how Internet marketing has evolved.

Search engine optimization – the beginning of the end

Search engine optimization, or SEO, has dominated the Internet marketing industry for many years. It is widely accepted that more than 80% of your website traffic will come from the search engines. Although not many online marketers have come forward to back that claim, getting a good position in the search engines is still the way to go.

But search engines are not 100% perfect. They rely on robotic spiders to crawl through every single webpage on the Internet. These spiders will then index the pages according to the algorithms prescribed by the respective search engines.

There is nothing wrong with the process here. But the problem is that everything is automated. The robotic spiders cannot think like a human, therefore everything is either black or white to them; there is nothing in between. They might even list your web pages in the wrong category without your knowledge!

Humanized features of user-driven indexing system

User-driven indexing systems are totally different from the algorithms of SEO. Since the features are humanized, the users are able to classify websites under appropriate categories, or more commonly known as tags. This feature is so much more reliable than the approach of the spiders, because these websites are seen by actual human eyes.

Exit SEO, enter social bookmarking websites

Social bookmarking websites are the most popular kinds of user-driven indexing systems. There are a lot of these websites available on the Internet today, and they are very widely visited websites, if their Alexa rankings are anything to go by. Some of the more popular and hot Social bookmarking websites are Technorati, Furl and Feedmarker.

So what exactly are social bookmarking websites?

While surfing the net, when you see a website that catches your attention, you will add the URL of that site to your favorites under your ‘My Favorites’ folder on your web browser. With a click of your mouse, the URL is saved on your hard drive. This whole process is known as bookmarking.

Social bookmarking websites work pretty much the same way. But instead of saving a URL on your hard drive, you will be able to save it on a web server, under an appropriate tag. For example, if you come across an interesting dating website, you can save the website address under the tag ‘dating’.

Another interesting feature of social bookmarking websites is that you can share your list of ‘tagged’ websites with other users. If some of them are looking for dating websites, you can do your bit to help them by sharing your list with them. How cool is that?

How can Social Bookmarking benefit Internet marketers?

This exciting new technique can benefit fellow Internet marketing professionals in the following ways:

1. It will soon replace the search engines

This is a frightening prospect. Some experts are predicting that social bookmarking will soon replace the search engines as the information finding process of choice by most Internet users. The best way to take advantage of this growing phenomenon is to start using its features as early as today. Google and Yahoo!, you have been warned.

2. It can easily be manipulated

Social bookmarking is so much easier to manipulate. You have all the freedom in the world to place all your favorite websites in any desired tags without going through the sickening algorithms of the search engines.

3. The potential of tags

Tags are widely considered as the ‘keywords for the new Internet age’. They are now beginning to establish an interconnectivity that will soon cover many platforms and channels. If you want to dominate certain specific tags, then social bookmarking websites can be your launching platform.

Social bookmarking is destined to be the next big thing in Internet marketing. The current phenomenon that has taken the Internet by storm is blogging, and those who have taken early advantage are now reaping handsome rewards.

If you do not want to miss out on the next big thing, then now is the time for you to embark on the bookmarking adventure so that you are one step ahead of your competitors.

Wyatt Lee
http://www.articlesbase.com/seo-articles/internet-marketing-the-beginning-of-the-end-of-search-engine-optimization-65437.html

Comments (Close):6

Leave a Reply
  1. EyceMan
    10/04/02

    Is SEO really even close to as important as marketing? How do you actually market a site to begin with?
    I have a few sites that I started up but nobody visits them because nobody knows about them. But is this because I did not optimize my SE marketing or because I just did not push enough oomph into marketing in the first place? It seems that SEO is a buzzword but all it really is is optimization of your search engine marketing campaign. But no matter how hard I look I don’t really see that many nice and innovative and useful articles on the net about pure marketing on the internet.

    Can anyone list some cheap ways to market websites such as health and weightloss blogs?
    Ok I guess my question was, besides fighting for positions in the search engines, what other ways are good to market a brand new website. Adwords? I mean you have to get the word out. I don’t want to just OPTIMIZE my SE campaigns…I want to know how to use them to drive traffic to my websites without worrying about how google or yahoo "ranks" my site. There must be feasable ways to market a website with total disregard for what a search engine thinks of your efforts, right?

  2. Truffle lover
    10/04/02

    There’s no way for anyone to find your sites without SEO. Now you can do it by hiring a company or you can do it yourself. A company I found useful is http://www.proboost.com . Did you submit your site to all the search engines? Do your meta tag key words appear on the main body? I know it’s a pain but, with millions of web sites, you need to work on them to make sure your site appears when people do a search- otherwise they may as well not be there. I hope this helps!
    Claudia
    http://www.bankcard-processing.com
    References :
    http://www.proboost.com
    http://www.bankcard-processing.com

  3. Michael
    10/04/02

    SEO is very VERY important. I’m guessing that you may be having trouble getting high rankings on Google because you refer to it as "fighting for positions"

    Marketing online has never been easier, with places like Youtube (look at it as free commercials) where you can link back to your site, Also,blogs & forums (Do Not simply spam them with "Look at me" type content)

    Twitter is another good way to reach lots of people on any subject.

    One thing that is so overlooked is your site. Traffic IS important but does your site keep people coming back, do they stay there at all ? You could have a gazillion people go to any website but if the site sucks (and a lot of them do ) what’s the point ?

    Then, does your site convert ? If everyone with a computer looked at your website and no one purchased do you think they would tell anyone ? of course not.

    Another idea is, do you have a blog of your own to offer useful info that will spread through the Internet, thus bringing you eyeballs to your site ? You should.

    The point is do not overlook the basics that are out there to attract viewers and having them tell their friends and family. I will tell you you’re headed in the right direction because you’re asking questions, you’re looking for answers that most people give up on.

    Never give up.
    Michael
    References :

  4. Ed Atun
    10/04/02

    The Wall Street Journal and PC Magazine always talk about great websites. I visit all the ones they mention. Write them about your site. That could work.
    Marketing and SEO are both equally important.
    References :

  5. We Seo
    10/04/02

    Hi how you doing, SEO is just a single form of marketing.
    If you are struggling with ranking in the SERPS than you certainly do need to address SEO, but you need an overall online marketing plan you should be looking for ways to promote your site both on line and off line, and tying the marketing together to enable a common goal of both marketing mediums.
    You need to address linking strategies, content optimisation and how you are going to spread the word online about how good your content is. Get involved in forums and social mediums that pertain to your market, build a profile about yourself and gain credibility to attain your goals.
    It is not about addressing one marketing factor but having a goal and putting systems in place that work towards that single goal.
    References :
    http://www.weseo.com.au/blogging-to-a-bigger-market-share

  6. Al M
    10/04/02

    Much like having a fancy front window, your website is your store front, and a virtual representation of your company. In order to get traffic, your website code must be optimized specifically for your business niche. Making sure your website code is properly optimized is crucial to maintaining your web presence.

    A “good” site doesn’t necessarily mean a site that’s loaded to the brim with bright flash and other animations. While they are certainly visually important; no one will see them if they cant find your website. A properly optimized page will help ensure customers find you when they begin their search for your product.

    Eighty percent of all online transactions start with a search- Google alone processes 200 MILLION searches per day. Of all those people, 75% never scroll past the first page of results. These are some pretty impressive numbers. As you can see, its imperative that your business have a top ten placement within major search engines.

    As you may be aware, basic search engine results are classified as “organic.” These are the result of “bots” that constantly crawl and monitor websites, looking for the most relevant information supplied for specific keywords. These bots take into account the text on your webpage, how often your keywords appear in the text, as well as how many sites are linking back to yours as a source of quality information. Text equals more information, and a well informed customer is a customer that makes a purchase.

    References :
    http://www.invertedgravity.com

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