It all depends whether there is actually something to learn from your video course that is not found free elsewhere. Remember, search engine marketing is an evolving thing — how does your video course capture every latest hiccup or changes in the algorithm of the search engines?
I suggest you look at your competition — what they offer, what is in their course — to get a feel whether your course is priced too low or too high. If you have great and UPDATED/NEW content, then $10 is too cheap. Some online courses can go up as high as $250
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